SWAT Operation All In - May 28-30, 2026 | Frisco, TX
Strategic Wealth Accumulation Tactics Event Hyatt Regency Frisco · Dallas TX
SWAT Operation All In
May 28–30, 2026
Hyatt Regency
Frisco, TX
~800
Expected Attendees
16+
7-Figure Speakers
10,000+
Agent Community
3
Days of Training

For an interactive experience to learn more about SWAT, Scan the QR code or Click Here!

SWAT QR Code
Sound Familiar?

The Closing Gap Is Real

You're working hard but your closing rate doesn't reflect the effort. You're not alone, and it's not your fault.

Objections Killing Deals
Prospects keep saying "let me think about it" and you don't have a system to close the gap before they go cold.
Working Hard, Closing Less
You're running more appointments than ever but your income isn't growing. Something's broken in your close.
No Personality Framework
Every buyer is different but you're using the same pitch. You don't know how to adapt your language in real time.
Revenue Ceiling You Can't Break
You've hit a number and can't get past it. The agents earning 3x what you earn know something you don't.
What You'll Learn

Walk Out a Different Producer

30+ actionable strategies you can deploy the week after the event. No theory, no fluff.

01
Master Negotiation Tactics
Close the gap between objection and yes using the same frameworks our 7-figure speakers use in live appointments today.
02
Read Buyer Personality in 60 Seconds
Identify your buyer's personality type instantly and adapt your language so every conversation feels personal.
03
Multi-Vertical Closing Frameworks
Specific strategies for life, health, P&C, and annuities · not generic advice that doesn't apply to insurance.
04
Break Through Your Revenue Ceiling
Discover the one adjustment top producers made that unlocked the jump from $150K to $500K and beyond.
05
Build a High-Performance Pipeline
Learn how to generate warm referrals and reactivate cold leads so your calendar is always full.
06
Network with the Top 1%
3 days surrounded by 800 of the sharpest agents in the country. The relationships built here are worth more than the ticket.
Meet the Architect
Nate
Auffort
Build A Life · Not Just An Income

From writing $85,000 in APV in his first 6 weeks to mentoring brand-new agents to $50,000+ APV in just 15 days · Nate has proven results aren't luck. They're systems.

Agents under Nate's guidance don't just improve... they EXPLODE!!

His philosophy: Clarity + Confidence + Relentless Execution = Dominance. He trains operators · professionals hungry for leverage, massive income, and industry dominance. Not dabblers. Not dreamers.

$85K
APV in first 6 weeks
15
Days to $50K+ APV
7+
Figure Earner
Master Negotiator Sales Psychology SWAT Founder John Maxwell Stage
World-Class Lineup

Meet Your Trainers

Every speaker on this stage is an active top producer. No theorists. Only people closing and building at the highest level today.

John Wetmore
Featured Speaker
John Wetmore
Managing Partner, Integrity Marketing Group
From the projects of Boston to a $200M insurance empire. A teen father's masterclass in grit, leadership, and building an industry powerhouse one family at a time.
Learn More →
Brad Smith
Featured Speaker
Brad Smith
Senior Partner, Symmetry Financial Group
From $280K in debt to $172M in lifetime volume. A Senior Partner, tech founder, and a man who turned tragedy into a legacy that protects over 134,000 families.
Learn More →
Steven Guilfoile
Featured Speaker
Steven Guilfoile
Founder & CEO, AffordaCare Insurance
From door-to-door sales to a $100M insurance empire. A pioneer in health plan design, five-time Ironman, and visionary leader redefining employee benefits.
Learn More →
Roy Snarr
Featured Speaker
Roy Snarr
CEO & Founder, Roy Snarr Retirement Solutions
From personal tragedy to America's Safe Money Expert. A relentless mission to protect families, train elite agents, and redefine retirement security for a nation.
Learn More →
Darin Stubbs
Featured Speaker
Darin Stubbs
Executive Vice President, Symmetry Financial Group
From financial ruin to industry titan. Made $400K in one month and recruited 300+ agents writing $5.6M in premiums. A masterclass in resilience and leadership.
Learn More →
David & Elle Denning
Featured Speakers
David & Elle Denning
CEO & Founders, Jump Start Go
From high school sweethearts to insurance marketing revolutionaries. Building a $1.2 billion economic impact mission by teaching agents to grow empires through authentic connection.
Learn More →
Cody Askins
Keynote Speaker
Cody Askins
Founder & CEO, 8% Nation & CABOOM Leads
From $100 and a dream to an eight-company empire reaching 500,000+ agents worldwide. A masterclass in relentless hustle, unshakable faith, and redefining what's possible in insurance.
Learn More →
Tony Merwin
Featured Speaker
Tony Merwin
CEO, Go Avila Insurance Brokers & Avila Medicare Solutions
From door-to-door sales to generating $50M in Medicare premiums. A masterclass in niche mastery, mentorship, and building a bilingual insurance empire.
Learn More →
Justin Vom Eigen
Featured Speaker
Justin Vom Eigen
Founder & CEO, JustInsurance
From homelessness and heroin addiction to the NASDAQ stage. Built a seven-figure EdTech empire that has licensed 30,000+ insurance agents nationwide.
Learn More →
Quoteplicity
Industry Partner
Quoteplicity
Brian Greenberg, CEO • Tim Nolan, CTO
From a MetLife cubicle to a $19.8M digital insurance empire. Then building the platform that gives every agent the same winning playbook.
Learn More →
Lori Stai
Featured Speaker
Lori Stai
CEO, Velocity Wealth Protection
From teenage homelessness to financial empire builder. A masterclass in resilience, serial entrepreneurship, and protecting families from the unexpected.
Learn More →
Jeff Sigworth
Featured Speaker
Jeff Sigworth
VP Advanced Market Solutions, Quility Insurance
The IUL architect and Debt Free Life mastermind. Turning complex financial strategies into life-changing tools for thousands of agents and the families they protect.
Learn More →
Mike Resma
Featured Speaker
Mike Resma
Chief Distribution Officer, Quility Insurance
From managing a $40M retail operation to commanding 8,000+ insurance agents across all 50 states. Built the distribution engine powering Quility's digital revolution.
Learn More →
Jay Bugg
Featured Speaker
Jay Bugg
VP Independent Distribution, National Life Group
Drove a 300% sales surge and propelled NLG to #1 in IUL for 10 straight quarters. A masterclass in strategic distribution and servant leadership.
Learn More →
Dominic Cursio
Featured Speaker
Dominic Cursio
Chief Marketing Officer, Legacy Marketing Group
From NAFA Board Chairman to CMO of a $24 billion annuity powerhouse. A masterclass in carrier partnerships, independent distribution, and building generational financial security.
Learn More →
Jon Phillips
Featured Speaker
Jon Phillips
Owner, Agency Rocket
From IT visionary to insurtech revolutionary. Building the platforms transforming how agents eliminate debt and secure retirement for American families.
Learn More →
Proud Sponsors

Meet Your Sponsors

The industry leaders partnering with SWAT to bring you the most powerful event of the year.

Quility Insurance
Sponsor
Quility Insurance
Where Technology Meets Protection
"Built from the ground up to modernize life insurance. A tech-first distribution platform with exclusive digital products, a wholesale marketplace, and the Debt Free Life program that is rewriting the rules of financial protection for American families."
Learn More →
AffordaCare Insurance
Sponsor
AffordaCare Insurance
Redefining Employee Benefits Across America
"Wholesale rates. Prices locked for life. 1,420+ agents. 4,200+ clients. $424M+ saved. The brokerage that proved unlimited health coverage and true affordability aren't mutually exclusive and built an empire doing it."
Learn More →
Jumpstart Go
Sponsor
Jumpstart Go
Helping Good Humans Grow Big Businesses
"1,000+ agents coached. 36,000-member community. $1.2B impact mission. 3.3X revenue in 30 days. The company that killed the cold call, replaced it with authentic connection, and turned burned-out insurance agents into thriving six-figure entrepreneurs."
Learn More →
JustInsurance
Sponsor
JustInsurance
The Future of Insurance Education
"30,000+ agents licensed. 93% first-attempt pass rate. 1,000+ agency partners. All 50 states. The co. that killed the outdated textbook, replaced it with AI-powered plain-English instruction, and turned the most dreaded exam in insurance into a launchpad for six-figure careers."
Learn More →
AnnuityProducers.com
Sponsor
AnnuityProducers.com
The Nation's Premier Annuity Agent Training Platform
"Top 1% strategies. Proven sales systems. 1,000+ agents trained. $250M+ in annual production. The elite community that proved any agent can become a top producer and built a nationwide movement doing it."
Learn More →
Quoteplicity
Sponsor
Quoteplicity
Brian Greenberg, Founder & CEO · Tim Nolan, Co-Founder & CTO
"From a MetLife cubicle to a $19.8 million digital insurance empire and a successful exit. Now building the platform that gives every agent the same playbook."
Learn More →
Legacy Marketing Group
Sponsor
Legacy Marketing Group
Pioneering Annuity Innovation Since 1993
"$24 billion in premium. 31 years of carrier partnerships. Thousands of independent producers empowered. Built a national powerhouse from Sonoma County doing it."
Learn More →
TMT Business Services, Inc.
Sponsor
TMT Business Services, Inc.
Transforming How America Does Business
"From a San Diego warehouse to a nationwide consulting powerhouse. 30+ years owning, building, and rescuing businesses. Payroll simplified. HR modernized. Compliance conquered."
Learn More →
G.O.A.T. Leads
Sponsor
G.O.A.T. Leads
The Insurance Industry's Premier AI-Powered Lead Generation Platform
"Real-time delivery. Exclusive, verified prospects. 5,000+ agents powered. $50M+ in premium generated. The platform built by field agents who proved that smarter leads close faster and created a nationwide movement doing it."
Learn More →
Sphere Rocket
Sponsor
Sphere Rocket VA
Premier Virtual Assistant Staffing for U.S. Business Owners
"961+ five-star reviews. 78+ companies scaled. $12M+ in annual revenue. The VA staffing powerhouse that proved business owners don't need to do it all and built an eight-figure empire connecting American entrepreneurs with world-class Filipino talent."
Learn More →
AGMS
Sponsor
AGMS
Avant-Garde Marketing Solutions · Purpose-Driven Payment Processing
"20+ years. Billions processed. Zero hidden fees. From a mother's kitchen table to Congress and the White House. The payment processing company that proved integrity, innovation, and giving back aren't just ideals, they're a business model that changed an entire industry."
Learn More →
American Amicable
Sponsor
American Amicable Group of Companies
Protecting American Families Since 1910
"115+ years of heritage. 200+ employees nationwide. $100M+ in claims paid annually. From the iconic ALICO Building in Waco, Texas to living rooms across America. The historic life insurance institution that turned a century-old promise into a modern-day mission to protect every family that needs it most."
Learn More →
Mutual of Omaha
Sponsor
Mutual of Omaha
Fortune 500 Insurance & Financial Services
"115+ years of protecting American families. 5,000+ associates. A policyholder-owned legacy. From life insurance to Medicare solutions, the Fortune 500 institution that turned a century of trust into a nationwide promise and is building a 44-story tower to prove they're just getting started."
Learn More →
Essential Engine
Sponsor
Essential Engine
Marketing That Matters · Eagan, MN
"From custom magazines to a nationwide marketing powerhouse. How Essential Engine is redefining the way financial professionals build real, personal connections that drive lasting business growth."
Learn More →
Mr Zianni
Sponsor
Mr. Zianni
President & CEO, Exclusively Custom Collection
"From a La Jolla vision to a nationwide mobile tailoring empire. A masterclass in Italian craftsmanship, personal branding, and bringing bespoke luxury directly to the world's most discerning professionals."
Learn More →
National Life Group
Sponsor
National Life Group
America's #1 Indexed Universal Life Carrier
"175+ years of promises kept. #1 in IUL sales for 10+ consecutive quarters. $57.4B in assets under management. $635M in life insurance sold in 2024 alone. The mutual company that proved doing good and doing well aren't mutually exclusive and built a legacy protecting millions of families doing it."
Learn More →
Foresters Financial
Sponsor
Foresters Financial
Fraternal Benefit Society, Est. 1849
"From a small fraternal order in 19th-century England to a global financial powerhouse serving millions. 175 years of protecting families, enriching communities, and redefining what life insurance can do."
Learn More →
Agent CRM
Sponsor
Agent CRM
The #1 AI-Powered CRM Built Exclusively for Insurance Agents
"One platform. Six tools replaced. 10,000+ agents empowered. 1,000+ agencies transformed. The all-in-one marketing machine that proved insurance agents don't need a tech team to sell like a Fortune 500 company and built an industry revolution at $97/month."
Learn More →
TransAmerica
Sponsor
Transamerica
Protecting American Families for Over a Century
"100+ years of trust. Instant issue innovation. 50-state coverage. Thousands of agents empowered. The insurance powerhouse that turned mailroom grit into a nationwide mission. Proving that protecting families is not just a business, it's a calling."
Learn More →
Agency Rocket
Sponsor
Agency Rocket
The Complete Insurance Marketing & Sales Technology Platform
"Revolutionary tools. Automated strategies. Thousands of agents empowered. From debt elimination to retirement planning. The all-in-one platform that turned complex financial concepts into visual, client-ready presentations and built a nationwide movement of agents changing American families' financial futures."
Learn More →
SBLI
Sponsor
SBLI
The Savings Bank Mutual Life Insurance Company of Massachusetts
"Born from a Supreme Court Justice's crusade against predatory insurance. 117 years of turning radical consumer protection into $180 billion of trusted coverage for over one million American families."
Learn More →
XCEL Testing Solutions
Sponsor
XCEL Testing Solutions
Insurance Training by Colibri
"From a single idea in Jacksonville to licensing over one million agents nationwide. A masterclass in educational innovation, psychometric science, and building the platform that powers America's insurance workforce."
Learn More →
United Home Life
Sponsor
United Home Life Insurance Company
Keeping Promises Since 1948
"$20B+ in life insurance in force. No medical exams. No invasive testing. Coverage from ages 0 to 80. The Indianapolis-born carrier that simplified life insurance for the families other companies overlooked and built a 75-year legacy of keeping every promise, for life."
Learn More →
Jump Start Go
Sponsor
Jump Start Go
"From IT visionary to insurtech revolutionary. Building the platforms that are transforming how agents eliminate debt and secure retirement for American families."
Learn More →
VIP Ticket Holders & Above

Red Carpet • Black Tie • Cocktail Dress

Casino Night · VIP Party
Saturday Night  •  9:00pm
Casino cards
Red carpet
Roulette
VIP barrier
Limo couple
Red carpet dress

Compete for Prizes at the Casino Night VIP Party

  • Roulette, Black Jack, Texas Hold'em, Craps
  • Everyone will be given $1,000 SWAT Cash to start the night
  • For every $1,000 at the end of the night, you will be given a Raffle Ticket to win one of the prizes
  • The more raffle tickets you earn, the greater the chances to win
  • Top 9 with the most cash at the end of the night will compete at the Final Table for the GRAND Prize
  • Music, Dancing, Cash Bar, DJ
What Agents Are Saying

Real Results from Real Producers

Hear directly from insurance agents who have trained with SWAT Financial and transformed their closing game.

You've Seen the Results. Now See the Room.

Past SWAT Events

Get a real look inside previous SWAT training events · the energy, the breakthroughs, and the agents who showed up and transformed their careers.

Choose Your Experience

Get Your Tickets

All tiers include full 3-day conference access. VIP and Special Ops unlock premium experiences for serious operators.

Tier 1
General Admission

Full Conference Access (3 Days)
All Main Stage Sessions
7-Figure Producer Training
Negotiation Tactics Playbook
Elite Access
Tier 3
Special Ops

Everything in VIP
Roped-Off Front Row, Assigned Seat
Private Lunch with Exec Chef & Speakers
Special Ops Private Entrance
Fully Stocked Private Lounge All Day
Mastermind Dinner at Auffort Estate
Special Ops Exclusive Swag Package
What to Expect

Event Agenda

Breaks
Every 1.5–2 Hours
Lunch Provided
VIP, Elite VIP & Special Ops · Friday
Special Ops Dinner
Auffort Estate · Friday 8:30pm
Room Temp
Keep Cold · Dress in Layers
Thursday · Business Attire
Friday · Business Casual
Saturday · Business Casual
Casino Night · Black Tie / Cocktail
Thursday
May 28th
9:00 AMRegistration Opens
Special Ops & Delta Force
Doors Open 11:00 AM
Elite VIP & VIP
Doors Open 11:03 AM
11:05 AMDoors Open All Guests
First in line, best seats
11:30 AM – 7:30 PMTraining Session
Friday
May 29th
8:25 AMDoors Open for All
8:30 AM – 1:30 PMTraining Session
STRICT start time
Elite VIP & VIP
1:00 PM · Catered Lunch
Special Ops
1:00 PM · Plated Lunch with Executive Chef
2:30 PM – 7:00 PMTraining Session
Special Ops Only
8:15 PMExclusive Catered Dinner at the Auffort Estate
Saturday
May 30th
8:00 AM – 10:00 AMTactical Workshops
9:45 AM – 1:30 PMTraining Session
1:30 PMLunch
Delta Force & Special Ops
1:30 PM · Perry's Steakhouse
2:45 PM – 7:00 PMTraining Session
VIP & Above
9:00 PMVIP Black Tie Casino Night Party
DJ, Cash Bar, Dancing & More
The Location

Hyatt Regency, Frisco TX

Hyatt Regency Frisco
Hyatt Regency
2615 Preston Rd • Frisco, TX 75034
Date: May 28–30, 2026
World-class conference facilities
Private event spaces & breakout rooms
VIP Casino Night Saturday evening
Private dining for Special Ops & VIP
Parking details emailed to all ticket holders
Know Your Edge

Discover Your Selling Personality

Every top producer has a signature style. Learn yours and unlock how to leverage it on stage at SWAT.

Coming Soon
Personality Profile Assessment

A short, powerful diagnostic that reveals your unique sales personality · the framework Nate uses to coach 7-figure producers. Full details dropping soon.

More info coming soon
Questions?

Frequently Asked

Who is this event for?+
This event is for insurance agents, agency owners, and producers across all verticals. If you sell policies and want to close more, this is for you.
Who are the trainers?+
Every trainer is an active 7-figure producer. Every tactic taught is something our speakers use in live appointments today.
What is the difference between ticket tiers?+
General Admission gives full 3-day access. VIP adds premium seating, early entry, VIP lunch and Casino Night. Special Ops adds front-row assigned seating, private lunches, a private lounge, the Mastermind Dinner at the Auffort Estate, and exclusive swag.
Is there a payment plan?+
Yes, payment plan options are available at checkout for all ticket tiers. Select your preferred plan during purchase.
Is there a dress code for the event?+
Yes. Thursday is Business Attire, Friday and Saturday are Business Casual, and Casino Night on Saturday evening is Black Tie or Cocktail dress. The room is kept cold, so we recommend dressing in layers during training sessions.

Stop Surviving.
Start Closing.

One event. Three days. The tactics that will change how you close, earn, and grow your insurance business forever.

SWAT Operation All In
May 28–30, 2026 • Hyatt Regency, Frisco TX
Starts in
38Days
:
00Hrs
:
00Min
:
00Sec